Now Accepting Applications

Build India's Premier
Specialty Coffee Chain.

Join Westend Coffee Company — India's only coffee business controlling the entire ecosystem. Direct estate sourcing, in-house roasting, Brewlyn espresso machines, a certified barista academy, and full café consulting. Two franchise brands. Multiple formats. One proven system.

5+ Live Locations
₹3.5Cr+ FY25 Revenue
35-40% EBITDA Margins
15mo+ Payback from
W
Flagship Brand
Westend Coffee
Full-service specialty café brand for metros and tier-2 cities. Three concept-led formats: live bakery, hot kitchen, or the complete experience.
4 Franchise Formats
N
Premium Sub-brand
Nora Specialty Coffee
A curated, premium-positioning café brand for high-value locations. Elevated design, specialty-only menu.
Selective Rollout
5+ Operational Locations
₹3.5Cr+ FY25 Annual Revenue
100% Arabica Estate Coffee
350+ Baristas Trained
15+ Brewlyn Machines Deployed
Franchise Brand 01
Westend
Coffee

India's premier specialty café brand. Three concept-led formats — coffee with a live bakery, coffee with a hot kitchen, or the complete experience. Turnkey setup, full support, and Brewlyn machines at below-retail pricing.

Choose your format

Westend Coffee
Franchise Formats

Three turnkey café concepts built for different locations, investments, and operational goals. Complete support from site selection to grand opening.

Bakery Forward 🥐
Coffee + Live Bakery

Specialty café with a live bakery counter — croissants, breads and desserts baked in view. The aroma does the marketing. 25 to 35 seats.

Total Investment
₹40 to 60L
Includes live bakery setup
Space1,000 to 1,400 sq ft
Franchise Fee₹8L + GST
Monthly Revenue₹8 to 12L
Staff Required6 to 9 team
18 to 24 month payback period
Apply Now
All-Day Dining 🍳
Coffee + Hot Kitchen

Full-service café with a hot kitchen — breakfast through dinner alongside the specialty coffee program. 35 to 45 seats.

Total Investment
₹45 to 65L
Includes professional kitchen
Space1,200 to 1,600 sq ft
Franchise Fee₹8L + GST
Monthly Revenue₹10 to 15L
Staff Required8 to 12 team
20 to 24 month payback period
Apply Now
Best Value 🏆
Westend Complete

The full experience under one roof — specialty coffee, live bakery and hot kitchen. Our flagship format for metros and destination locations. 45+ seats.

Total Investment
₹60 to 90L
All three concepts · one fee
Space1,600 to 2,400 sq ft
Franchise Fee₹12L + GST
Monthly Revenue₹15 to 25L
Staff Required12 to 18 team
20 to 26 month payback · saves ₹4L vs two single concepts
Apply Now
Franchise Brand 02

NoraSpecialty Coffee

Nora is a curated, premium-positioned café brand within the Westend family. Designed for high-value, design-forward locations where the standard Westend format would be underplaying the opportunity.

Nora Format 01
Nora — Kiosk
Specialty Coffee Kiosk

Quick-serve specialty kiosk for malls, corporate campuses, airports and transit hubs. Minimal footprint, the full Nora coffee program, highest revenue per sq ft. Kiosks are exclusive to the Nora brand.

₹18 to 30L
Total investment · Franchise fee ₹5L + GST
  • 200 to 400 sq ft · 2 to 3 baristas
  • Monthly revenue ₹3 to 5L
  • Specialty-only coffee program
  • Fastest breakeven — 15 to 18 months
Apply for Nora Enquire on WhatsApp
Nora Format 02
Nora — FOCO Model
Franchisee Owned, Company Operated

You invest in the property and setup. Westend operates the café. You receive a revenue share without the operational burden. Ideal for investors who want passive income from a premium brand.

₹60 to 90L
Franchisee investment · Company operates · Franchise fee ₹12L + GST
  • Westend provides full management team
  • Franchisee earns fixed revenue share monthly
  • Premium Nora brand identity and menu
  • Specialty-only coffee program, curated menu
  • Full Brewlyn machine setup included
  • Minimal franchisee involvement required
Apply for Nora Enquire on WhatsApp
Nora Format 03
Nora — FOFO Model
Franchisee Owned, Franchisee Operated

You own and operate the Nora café with our full setup support, menu, and brand standards. Best for experienced operators or hospitality professionals who want to run a premium specialty coffee business independently.

₹55 to 80L
Franchisee investment and operations · Franchise fee ₹7L + GST
  • Full Nora brand license and identity
  • Westend provides complete training and SOP library
  • Ongoing support from Takumi consulting team
  • Brewlyn machines at preferred franchisee pricing
  • Territory exclusivity included
  • Higher profit retention vs FOCO model
Apply for Nora Enquire on WhatsApp
Complete turnkey support

Everything You Need. From Day One.

From site selection to grand opening. We handle the complexity so you can focus on building your business.

🎯
Site Selection

Location analysis, footfall assessment, lease negotiation guidance, and complete interior design aligned with Westend brand standards.

⚙️
Equipment Supply

Brewlyn machines at 30 to 40% below retail pricing. All commercial equipment sourced, installed, and commissioned for you.

🎓
Barista Training

2-week intensive Coffee Board of India certified barista training for your full team at Takumi Brewing Lab, Bengaluru.

☕
Coffee Supply

Direct-sourced 100% Arabica from Coorg and Chikmagalur estates. Locked pricing, consistent quality, 7-day delivery across India.

📱
Marketing and Tech

Cloud POS, online ordering, social media templates, grand launch campaign support, and loyalty program setup.

📊
Ongoing Support

Dedicated franchise manager, quarterly business reviews, menu innovation cycles, and annual refresher training for your team.

The journey

60 to 90 Day Launch Timeline

01
Discovery and Application
Submit enquiry form
Screening call with our team
Financial review and site walkthrough
Franchise disclosure shared
02
Agreement and Planning
Franchise agreement signed
Territory allocation confirmed
Interior design sign-off
Equipment order placed
03
Buildout and Training
Construction and fit-out
Equipment installation
Staff recruitment support
2-week barista training at Takumi Lab
04
Launch and Support
Soft opening with quality checks
Grand opening campaign
30-day on-site support
Ongoing quarterly reviews
Financial structure

Franchise Fees and Terms

Transparent fee structure with no hidden costs. Bank financing available for qualified applicants.

₹2 to 7LFranchise Fee (one-time)
6%Monthly Royalty on Revenue
2%Marketing Contribution
5 YrsInitial Contract Term
3 kmTerritory Exclusivity Radius

Financing support available: We assist qualified applicants with loan applications to leading banks. Up to 70% financing available on most formats, with detailed financial projections and business plan templates provided during onboarding.

Questions

Frequently Asked

What makes Westend different from other coffee franchises?
Westend is India's only specialty coffee brand with complete vertical integration. We source directly from Coorg and Chikmagalur estates, roast in-house, manufacture our espresso machines under the Brewlyn brand, and operate a Coffee Board certified barista academy. This gives franchisees better margins, quality control, and ongoing support compared to franchises that outsource everything.
What is the difference between Westend Coffee and Nora Specialty Coffee franchises?
Westend Coffee is our flagship brand with three concept formats — coffee with live bakery, coffee with hot kitchen, or the complete experience. Kiosks are exclusive to Nora. It suits a wide range of locations and investment levels. Nora Specialty Coffee is a premium sub-brand with a more selective, curated positioning. Nora is ideal for high-design, high-footfall locations where a premium brand commands stronger pricing and differentiation. Both are under Westend Coffee Private Limited.
Can I run a franchise as a passive investment?
The Nora FOCO model is specifically built for passive investors. Westend operates the café on your behalf and you receive a fixed revenue share. For Westend Coffee formats, we recommend owner-operator involvement especially in the first 6 to 12 months. Data from our existing locations shows owner-operated outlets achieve 20 to 30% higher revenue. After stabilisation, passive management with a strong GM is viable.
Do franchisees get territory exclusivity?
Yes. Every franchisee receives a 3 km radius exclusivity zone around their approved location. This prevents cannibalization and protects your investment. Territory boundaries are clearly defined in the franchise agreement and honoured across both Westend Coffee and Nora formats.
What is the typical payback period?
Kiosk: 15 to 18 months. Compact Café: 18 to 22 months. Premium Café: 20 to 26 months. Café and Bakery: 24 to 30 months. Variables include location footfall, operator involvement, and local marketing execution. High-footfall metro locations typically achieve the faster end of these ranges.
What returns can equity investors expect?
We cannot guarantee returns, but our model projects 3 to 5x over 5 years based on planned franchise expansion to 25+ locations by 2027 and Brewlyn scaling to 100+ machines. Current unit economics show 35 to 40% EBITDA margins. Detailed financial projections are shared under NDA with serious investors.
Start the conversation

Ready to Partner
with Westend?

Whether you are exploring franchise ownership, the Nora brand, or equity investment, let us start the conversation. Our team responds within one business day.

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