Description
Most cups mute what your coffee is trying to tell you
Standard mugs trap heat and flatten aroma, so subtle fruit and floral notes get lost before they reach your nose. The Sensory Flavour Cup is a ceramic cupping cup shaped specifically to widen that aroma window, letting you taste closer to what the roaster intended.
Developed in collaboration with Du Jianing, the 2019 World Brewers Cup Champion, this is the exact cup used to win that title. Every curve on this sensory flavour cup — from the wide body to the sloped rim — exists to serve one goal: clearer, more honest tasting.
Aroma-First Engineering
- Wide body increases liquid surface area to intensify aroma release
- Sloped mouth traps volatile aromatics for a concentrated nosing experience
- Nose-covering shape lets you inhale fully while sipping
- Handle-free build encourages tactile temperature awareness during cupping
What makes this cupping cup work
Championship Origin
Designed with Du Jianing and used to win the 2019 World Brewers Cup, this cup carries a proven competition pedigree.
360 ml Capacity
Full capacity of 360 ml gives enough volume for structured cupping sessions or a generous everyday pour.
Solid Ceramic Build
At approximately 320g, the ceramic body holds heat steadily, supporting consistent temperature-based tasting.
Fruity Visual Cue
The pink finish uses colour psychology — a soft pink hue that subtly enhances perception of fruity and sweet notes.
Three finishes, one sensory flavour cup
| Finish | Visual Cue | Material | Capacity |
|---|---|---|---|
| Pink | Enhances fruity/sweet perception | Ceramic | 360 ml |
| White | Neutral, unbiased tasting | Ceramic | 360 ml |
| Matte Black | Neutral, unbiased tasting | Ceramic | 360 ml |
Frequently asked
What is a sensory flavour cup used for?
It is a cupping cup designed to concentrate aroma and highlight flavour nuance, used by roasters, baristas, and home tasters to evaluate coffee more precisely.
Does the colour of the cup actually affect taste?
Colour affects perceived taste through visual cue association. The pink finish is designed to subtly nudge perception toward fruity and sweet notes during tasting.
Is this cup dishwasher safe?
The cup is solid ceramic. Handwashing is recommended to preserve the glaze and finish over repeated use.
What is the capacity of the Sensory Flavour Cup?
It holds 360 ml at full capacity and weighs approximately 320g.
Is this cup used in professional competitions?
Yes. It was developed with 2019 World Brewers Cup Champion Du Jianing and used to win that competition.
Built for cuppers, roasters, and curious home brewers
The Sensory Flavour Cup suits Indian specialty cafés running cupping sessions, roasters doing quality control, and home brewers who want to taste coffee the way competition judges do.
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